Gluten Intolerance Group
For millions managing gluten allergies or sensitivities, navigating food choices is often overwhelming. The marketplace is crowded with products and restaurants claiming to be “gluten free” or “gluten friendly,” but consistency is lacking. Trust becomes essential at every turn. Our challenge was to create a certification mark that cut through the confusion — one consumers could instantly recognize and trust. More than just a seal, it needed to stand apart from other certifications and scale across over 56,000 packages and menus worldwide
Brand Strategy
A new standard of care.
Managing a lifestyle around an allergy or sensitivity to gluten can be a complex challenge. Today, consumers have a significant challenge seeing through the cloud of products, foods, and manufacturers claiming to be gluten free, or even gluten friendly. What information is helpful? Who can they trust? Does “Gluten Free” mean the same thing from product-to-product, or in a variety of restaurants? After 40 years of empowering the gluten-free community through support, advocacy and education, the GFFS “Certified GF” logo has become a symbol of consumer trust and confidence. When it appears on the package, it clearly states that the manufacturer is working with GIG’s certification organization to verify their source material and final food products are safely within a limit of 10ppm gluten or less, which is significantly stricter than the FDA requirement. It’s a standard that means a better way to live for millions of people.
