I love what I do and it shows
As a Creative Brand Strategist, I’ve spent my career diving into the heart of brands. Across industries, channels, and challenges, I uncover what makes them real, relevant, and resonant. From leading campaigns for global giants to sparking fresh energy in marketing teams through workshops, I thrive on turning purpose and authenticity into unforgettable brand experiences. Every project is an opportunity to create, connect, and celebrate a brand’s truth. For me, it’s never just strategy, it’s passion in motion, and I bring that energy to every brand journey I help shape.
work experience
April 2019 - April 2025
Addison Whitney/Syneois Health
Feb 2012 - April 2019
Brandism
Feb 2007 - April 2012
Evoke Micromass
Oct 1998 - April 2007
GSW Worldwide
SVP Creative Director & Brand Strategist
Lead the visual, verbal and strategic teams to deliver global brand solutions
for biopharma, manufacturing, medical device and consumer industries. My
clients include Honeywell, Danaher, GE Healthcare, UCB, and CIFF (Children’s
Investment Fund Foundation). Activities include brand messaging and global
brand standards, with external and internal activation planning. Earned the agency's first International awards for brand, campaign, social anmd multi-cultural marketing.
Creative Brand Strategist, Founder
Brandism is about owning what you believe. I managed a small collective of
clinical strategists, digital designers, and brand storytellers to create patient-
centric experiences for top BioPharma brands. Our approach focused on the
purpose, the story and the moments that engage a diversity of stakeholders.
My clients include CROs, Diagnostics and Medical Device brands, like Duke
Clinical Research Institute, IQVIA, Asuragen, UCB
Chief Creative Officer, Partner
Managed a department of 20 talented art directors,writers, medical writers, digital designers and creative directors. I had the task of transforming the creative department of this former RM shop into a brand design agency with
full-service strategic and creative capabilities. Upon joining MMC, I introduced
a number of system improvements and led the development of a new Strategic Planning Process that now leverages the behavioral science differentiation within the agency through the use of the Conversation Brief. In addition, I led the agency’s path into global pharmaceutical marketing, working with the WPI network.
SVP, Director of Global Integration
Led the creative development and operations for GSW global brand assignments in New York, Newtown and Columbus offices. My team was responsible for building creative platforms and campaign books that were implemented across a 13-agency global network. I manage and implemented diabetes, neuroscience, oncology and cardiovascular brands through GSW affiliate agencies in the UK, France, Sweden, Mexico, Germany, Spain and Italy. Prior to this role, I launched a series of oncology brands for Lilly, and managed creative teams for women’s health, diabetes, HIV, critical care and oncology businesses
and I love the people I work with, too
The world is full of talented individuals who want to collaborate. And who want to share their ideas as much as they want to learn from the ideas others are sharing. I've had the privilege of working all over the world with these folks. For global ideation, research and image library production, my experiences continue to inspire my thinking. I've learned to bring a certain humility to the global campaigns I create for brands.
let's get social
