Arogya World
Globally, Arogya shines a spotlight on NCDs, advocating prevention through lifestyle changes. In India, they were demonstrating their commitment by focusing efforts on prevention of diabetes through lifestyle changes in schools and workplaces. This is work that is overseen by scientific experts in India and the U.S. A series of workshops with the founder and a team of medical scientists allowed the creation of a regionally relevant brand identity called Arogya. Inspired by the symbolic meaning kites in India, Arogya World was launched.
Arogya World Communication Strategy
Ignite real progress toward healthy living.
Spotlight an urgent need.
More than half of all deaths around the world can be attributed to NCD. In India alone, the rate of diagnosis for diabetes is skyrocketing. With half of India’s population under age 25, the prognosis for future generations seems bleak unless something changes. The WHO estimates that diabetes, heart disease and stroke will cost India about $237 billion in lost national income from 2005-2015.
Impact health one community at a time.
Build new definitions of healthy lifestyles from the ground up. Through our outreach, we will continue to find ways to transform the day-to-day realities of chronic disease for children, families, communities and NGOs by connecting them all under our mission. Our first area of focus will be the crisis in India, where we will concentrate on diabetes prevention through healthy lifestyle changes.
Form alliances that enable
us to achieve our mission
We will never be successful alone. We will leverage the support and maximize our
visibility through partnerships with public health advocates, non-profit organizations, charities and academic centers who are already focusing on key aspects of chronic disease. Together, our efforts will work to slow the proliferation of diabetes, cardiovascular disease and other chronic diseases through a greater awareness of healthy eating, exercise and improved lifestyle choices.